I’m getting really frustrated at companies asking for feedback after every single interaction. It’s getting crazy!

The other day, I contacted a company to get off their SMS list… and they sent me an SMS asking how they did! The irony of that was not lost on me, but probably not something the company picked up.

Not to mention that staff can get in trouble if there’s anything less than a stellar, five out of five star review.

For me, three out of five means that I’m happy, I got what I came for. On GoodReads, three stars means that I enjoyed the book. A five out of five would mean the company has blown me away with their service… however the companies seem to see a five-star review as doing their job satisfactorily.

I understand why companies constantly ask for reviews. Various algorithms will give companies with good reviews priority. Companies want to get perfect reviews as there are some customers who want those reviews to decide where to go.

On the other hand, as a consumer, I want to get the product or service I need, and get on with my day. I don’t want to spend ages writing reviews, especially when the expectation is 5 out of 5 every time.

Honestly, if the companies want a five out of five rating as the only acceptable rating, surely they should go with a thumbs up or thumbs down version? It would certainly make it easier for the customers…

Also, why do I need to give feedback after every single interaction? For some companies, it seems to be overkill, and almost desperate. Especially when it’s a company I use often…

As I said at the start, this is more of a whinge than anything else, something that is frustrating, but I mostly ignore now. I have simply stopped giving feedback unless the service is mindblowing and it’s worth my time leaving that feedback.

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